Colour is one of the most important decisions when it comes to the elements of a design – if it’s not the very first choice.
Colour is symbolic and traditionally signifies emotion and sensation (think red for anger and blue for calm), but did you also know that colours relate to what is happening in the world on a global scale? Economic, political, environmental, philosophical and technological trends all affect what colour combinations consumers lean towards and how designers apply and utilise them. Continue reading →

Fonts Can Make or Break Any Design

When considering the design of a website or printed material, plenty of time is spent on what a body of text, logo or heading needs to say and the font is often glossed over. But fonts play a vital role in the overall design and layout. The choice of font can make your website, stationery and identity shine – or it can cause it to fall flat on it face.

The trouble with fonts is that there are a finite number of them installed on our household computers and these are what we tend to turn to. They’re like familiar old pals and, better still, they’re free. Continue reading →

…confirms the notion that you never stop learning in the design field.

When I signed up for the Adobe Design4Impact Live Virtual Event yesterday I was thinking: ‘THREE HOURS– that’s a long long time! Not sure how relevant it will be, it’s going to be a hard sell, it will cut into my day, not sure if I can spare the time’ etc etc etc.

Obviously I didn’t plan to stay on for too long.

But time flew and I found the event to be terrific, inspiring and informative and stayed to the end. Continue reading →